{"id":30,"date":"2022-09-29T12:46:38","date_gmt":"2022-09-29T10:46:38","guid":{"rendered":"https:\/\/people.unil.ch\/jeanclaudeusunier\/?page_id=30"},"modified":"2022-11-30T15:44:26","modified_gmt":"2022-11-30T14:44:26","slug":"curriculum","status":"publish","type":"page","link":"https:\/\/people.unil.ch\/jeanclaudeusunier\/curriculum\/","title":{"rendered":"Curriculum Vitae (English follows)"},"content":{"rendered":"\n<p><strong>Jean-Claude Usunier<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190-1024x683.jpg\" alt=\"\" class=\"wp-image-121\" width=\"680\" height=\"453\" srcset=\"https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190-1024x683.jpg 1024w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190-300x200.jpg 300w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190-768x512.jpg 768w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190-1536x1024.jpg 1536w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190-18x12.jpg 18w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190-540x360.jpg 540w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190-1080x720.jpg 1080w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0190.jpg 1800w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p>Professeur Honoraire, Universit\u00e9 de Lausanne (Facult\u00e9 des Hautes Etudes Commerciales, D\u00e9partement de Marketing), Anthropole 3061, CH-1015 LAUSANNE\u2013DORIGNY (Suisse).<\/p>\n\n\n\n<p><a href=\"mailto:jusunier@unil.ch\">jusunier@unil.ch<\/a>.<\/p>\n\n\n\n<p>Nationalit\u00e9s&nbsp;: Suisse et Fran\u00e7ais. N\u00e9 le 24 juillet 1951, Mari\u00e9, deux filles.<\/p>\n\n\n\n<p>Membre de la Commission F\u00e9d\u00e9rale de la Consommation (EKK-CFC), Berne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Formation<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>07-1968 : Baccalaur\u00e9at, Paris, s\u00e9rie C, mention Bien.<\/li>\n\n\n\n<li>07-1972 : Dipl\u00f4me de l&rsquo;\u00c9cole des Hautes \u00c9tudes Commerciales (HEC, Paris), option Affaires Internationales.<\/li>\n\n\n\n<li>06-1974 : Ma\u00eetrise en Droit (Droit Europ\u00e9en et International), Universit\u00e9 Paris 2 Panth\u00e9on-Assas.<\/li>\n\n\n\n<li>09-1975 : Dipl\u00f4me d&rsquo;\u00c9tudes Sup\u00e9rieures de Sciences \u00c9conomiques (\u00c9conomie Europ\u00e9enne et \u00c9conomie Internationale), Universit\u00e9 Paris 2 Panth\u00e9on-Assas.<\/li>\n\n\n\n<li>06-1980 : Doctorat d&rsquo;\u00c9tat \u00e8s\u2013Sciences \u00c9conomiques, Universit\u00e9 Paris 2 Panth\u00e9on-Assas. Sujet de th\u00e8se : \u00ab&nbsp;Les lois de d\u00e9formation des r\u00e9seaux du commerce international&nbsp;\u00bb.<\/li>\n\n\n\n<li>07-1980 : Dipl\u00f4me du programme doctoral HEC, Paris.<\/li>\n\n\n\n<li>12-1984 : Agr\u00e9gation de Sciences de Gestion (option Gestion Commerciale).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Langues<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anglais courant (conversation, cours et publications).<\/li>\n\n\n\n<li>Allemand courant (conversation, lecture).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exp\u00e9rience d&rsquo;enseignement<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>09-1976\u201307-1977 : Cours d&rsquo;\u00c9conomie, \u00c9cole des Officiers d&rsquo;Administration de la Marine, Cherbourg (service militaire dans la marine fran\u00e7aise en tant qu\u2019officier).<\/li>\n\n\n\n<li>10-1978 \u00e0 07-1979 : Enseignement d&rsquo;Affaires Internationales \u00e0 HEC et travaux dirig\u00e9s d&rsquo;\u00c9conomie Europ\u00e9enne et d&rsquo;\u00c9conom\u00e9trie \u00e0 l&rsquo; Universit\u00e9 de Paris 2\u2013Assas.<\/li>\n\n\n\n<li>De 09-1980 \u00e0 07-1989 : \u00c9cole Sup\u00e9rieure de Commerce de Paris :\n<ul class=\"wp-block-list\">\n<li>Professeur\u2013Assistant de Marketing et d&rsquo;Affaires Internationales, de 09-1980 \u00e0 06-1985;<\/li>\n\n\n\n<li>Puis Professeur Associ\u00e9 de 07-1985 \u00e0 07-1989 ;<\/li>\n\n\n\n<li>Responsable de l&rsquo;option Affaires Internationale (3\u00e8me ann\u00e9e).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>01-1985 \u00e0 08-1996 : Professeur des Universit\u00e9s \u00e0 l&rsquo;\u00c9cole Sup\u00e9rieure des Affaires, Universit\u00e9 Pierre Mend\u00e8s\u2013France, Grenoble&nbsp;: Responsable du DEA Sciences de Gestion puis du DESS Commerce International.<\/li>\n\n\n\n<li>09-1996 \u00e0 09-2000 : Professeur de Sciences de Gestion \u00e0 la Facult\u00e9 de Sciences \u00c9conomiques et de Gestion, Universit\u00e9 Louis Pasteur (Universit\u00e9 de Strasbourg).<\/li>\n\n\n\n<li>09-2000 \u00e0 07-2013: Professeur ordinaire, Universit\u00e9 de Lausanne (Ecole des HEC), BFSH1, 1015 LAUSANNE\u2013DORIGNY (Suisse). Directeur de l&rsquo;IRM, Institut de Recherche en Management de 06-2001 \u00e0 06-2009.<\/li>\n\n\n\n<li>Depuis ao\u00fbt 2013, Professeur honoraire, Universit\u00e9 de Lausanne (Ecole des HEC), charg\u00e9 de cours en Principes de marketing et N\u00e9gociation d\u2019Affaires (09-2013 \/ 01-2014)<\/li>\n\n\n\n<li>2013-2017, Charg\u00e9 de cours \u00e0 l\u2019EPFL, \u00e0 l\u2019Universit\u00e9 de Lausanne et \u00e0 l\u2019Universit\u00e9 de Fribourg, N\u00e9gociation d\u2019Affaires en formation premi\u00e8re et en formation continue.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Domaines d&rsquo;enseignement<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Principes de Marketing<\/li>\n\n\n\n<li>Marketing international (comportement compar\u00e9 du consommateur)<\/li>\n\n\n\n<li>N\u00e9gociation d\u2019affaires<\/li>\n\n\n\n<li>M\u00e9thodologie de la recherche en Sciences de Gestion<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><br><strong>Exp\u00e9rience d&rsquo;enseignement en tant que Professeur Visitant<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00e9vrier\u2013avril 1982 : International Institute for Studies and Training (IIST, Fujinomiya, Japon).<\/li>\n\n\n\n<li>F\u00e9vrier 1984 : Irish continuing education authority (Dublin, Irlande).<\/li>\n\n\n\n<li>Novembre\u2013d\u00e9cembre 1987 :Universidade federal do Rio Grande do Sul (Porto Alegre, Br\u00e9sil)<\/li>\n\n\n\n<li>Avril\u2013juillet 1989 : Universit\u00e9 de Californie \u00e0 Los Angeles (UCLA), Professeur Visitant.<\/li>\n\n\n\n<li>Mai\u2013juin 1990 et 1991 : Programme Marcom (Centre franco\u2013bulgare de formation au management), cours de marketing international.<\/li>\n\n\n\n<li>Octobre 1990 :Universit\u00e9 Laval, Qu\u00e9bec (Canada), cours d&rsquo;environnement europ\u00e9en des affaires.<\/li>\n\n\n\n<li>Novembre\u2013d\u00e9cembre 1984 et \u00e9t\u00e9 1999 : Helsinki School of Economics (Finlande), cours de marketing international.<\/li>\n\n\n\n<li>Juillet\u2013ao\u00fbt 1991, septembre 1993, juillet 1994 : Helsinki School of Economics (Finlande), cours d&rsquo;environnement europ\u00e9en des affaires.<\/li>\n\n\n\n<li>Automne 1995, 1996, 1997, 1998, 1999 : Universit\u00e9 de Freiburg (Allemagne), cours de marketing comparatif France\u2013Allemagne.<\/li>\n\n\n\n<li>Et\u00e9 2009, mai-Juin2013, f\u00e9vrier 2020: Professeur invit\u00e9, University of Western Australia, Perth.<\/li>\n<\/ul>\n\n\n\n<p><strong>Exp\u00e9rience d&rsquo;entreprise<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Juin 1972\u2013ao\u00fbt 1976 : co\u2013fondateur et consultant au cabinet M2I, Marketing Industriel International. Conseil strat\u00e9gique pour les march\u00e9s internationaux de produits industriels : alliages, m\u00e9canique lourde, usines cl\u00e9s\u2013en\u2013main,&nbsp; machines\u2013outils, centrales nucl\u00e9aires, etc.<\/li>\n\n\n\n<li>Septembre 1977\u2013octobre 1978 : responsable de pr\u00e9vision des ventes au sein du groupe Empain\u2013Schneider. Mise en place de syst\u00e8mes de pr\u00e9vision des ventes \u00e0 indicateurs en avance.<\/li>\n\n\n\n<li>Janvier 1979\u2013d\u00e9cembre 1983 : co\u2013fondateur de Status, soci\u00e9t\u00e9 d&rsquo;\u00e9conom\u00e9trie appliqu\u00e9e, (avec R\u00e9gis Bourbonnais, Ma\u00eetre de Conf\u00e9rences \u00e0 l&rsquo;Universit\u00e9 Paris 9\u2013Dauphine), sp\u00e9cialis\u00e9e dans la mise en place de logiciels de pr\u00e9vision des ventes. Soci\u00e9t\u00e9 vendue \u00e0 la CGI fin 1983.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Domaines de recherche<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing international (dimension culturelle du commerce international).<\/li>\n\n\n\n<li>Management comparatif et cross\u2013culturel.<\/li>\n\n\n\n<li>Pr\u00e9vision des ventes.<\/li>\n\n\n\n<li>M\u00e9thodologie de la recherche en gestion.<\/li>\n\n\n\n<li>Temps et Sciences de Gestion.<\/li>\n\n\n\n<li>P\u00e9dagogie de la gestion.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Participation aux revues acad\u00e9miques<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Management International Review<\/em>, membre de l\u2019Editorial Board<\/li>\n\n\n\n<li><em>International&nbsp;Marketing Review<\/em>, membre de l\u2019Editorial Board<\/li>\n\n\n\n<li><em>International Journal of Cross-Cultural Management<\/em>, membre de l\u2019Editorial Board<\/li>\n\n\n\n<li><em>International Journal of Electronic Commerce<\/em>, rapporteur occasionnel.<\/li>\n\n\n\n<li><em>Journal of World Business<\/em>, ancien membre de l\u2019Editorial Board<\/li>\n\n\n\n<li><em>Advances in Consumer Research<\/em>, rapporteur occasionnel<\/li>\n\n\n\n<li><em>Revue Fran\u00e7aise de Gestion<\/em>,&nbsp; rapporteur occasionnel<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Associations scientifiques et techniques<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AFM, Association Fran\u00e7aise du Marketing, Vice\u2013Pr\u00e9sident international (1996-2000).<\/li>\n\n\n\n<li>AIB, Academy of International Business (jusque 2013).<\/li>\n\n\n\n<li>Association des docteurs HEC, ancien pr\u00e9sident de l&rsquo;association (1983\u201393).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Publications (s\u00e9lection)<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Articles<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab\u00a0A comparison of trust and reciprocity between France and Germany: experimental investigation based on the investment game\u00a0\u00bb, <em>Journal of Economic Psychology<\/em>, 24(4), August 2003, 447-466 (avec Marc Willinger, Claudia Keser, et Christopher Lohmann).<\/li>\n\n\n\n<li>\u201cPersonifying Country of Origin Research\u201d, <em>Management International Review<\/em>, vol. 43, no.4, 2003, 383-406. (avec Israel D. Nebenzahl et Eugene D. Jaffe).<\/li>\n\n\n\n<li>\u00ab\u00a0Comment enseigner la n\u00e9gociation d&rsquo;affaires\u00a0\u00bb, <em>Revue Fran\u00e7aise de Gestion<\/em>, 153 (November-December), 2004, 63-86.<\/li>\n\n\n\n<li>\u00ab\u00a0The Effect of Perceived Brand Name\u2013Logo Coherence on Brand Attitudes,\u00a0\u00bb in Advances in Consumer Research, Vol. XXXIII, eds. Cornelia Pechmann et Linda Price, Association for Consumer Research: San Antonio TX, 2005 (avec B. Kocher et S. Czellar).<\/li>\n\n\n\n<li>\u00ab\u00a0Relevance Versus Convenience in Business Research: The Case of Country-of-Origin Research in Marketing,\u00a0\u00bb <em>European Management Review<\/em>, 2006, 3(1), 60-73.<\/li>\n\n\n\n<li>\u00ab\u00a0A Test of the Quasi-Circumplex Structure of Human Values\u00a0\u00bb, <em>Journal of Research in Personality<\/em>, 2007, 41, 820-840&nbsp;(avec Amandine Perrinjaquet, Olivier Furrer, Ghislaine Cestre, et Pierre Valette-Florence).<\/li>\n\n\n\n<li>\u00abCognitive, Demographic, and Situational Determinants of Service Customer Preference for Personnel-in-Contact over Self-Service Technology\u00bb <em>International Journal of Research in Marketing<\/em>, 2007 24(2) (avec Fran\u00e7oise Simon).<\/li>\n\n\n\n<li>\u00ab\u00a0The Time-Styles Scale: A Review of Developments and Replications over 15 years\u00a0\u00bb, <em>Time and Society<\/em>, 2007 16(2\/3), 349-382&nbsp;(avec Pierre Valette-Florence)<\/li>\n\n\n\n<li>\u00ab\u00a0Product Ethnicity: Revisiting the Match Between Products and Countries<em>,\u00a0\u00bb Journal of International Marketing<\/em>,&nbsp;2007, 15(3), 32-72&nbsp;(avec Ghislaine Cestre). R\u00e9compens\u00e9 par le Prix Hans D. Thorelli de l\u2019American Marketing Association en 2017.<\/li>\n\n\n\n<li>\u00ab\u00a0Further Considerations on the Relevance of Country-of-Origin Research,\u00a0\u00bb <em>European Management Review<\/em>, 2008, 5 (December), 271-274, (avec Ghislaine Cestre).<\/li>\n\n\n\n<li>\u00ab\u00a0Cultural, national, and industry-level differences in B2B Web site design and content,\u00a0\u00bb <em>International Journal of Electronic Commerce<\/em>, Winter 2009\u201310, 14(2), 41\u201387 (avec Nicolas Roulin&nbsp;et Bjoern Ivens).<\/li>\n\n\n\n<li>\u00ab\u00a0The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites, <em>Journal of Business Communication<\/em>,&nbsp;47(2), April 2010,&nbsp;189-227 (avec Nicolas Roulin).<\/li>\n\n\n\n<li>\u201cLanguage as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research\u201d, <em>Journal of World Business<\/em>,&nbsp; 2011,46(3), 314-319.<\/li>\n\n\n\n<li>\u201cThe Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance\u201d, <em>International Marketing Review<\/em>, 28(5), 486-496.<\/li>\n\n\n\n<li>\u00ab\u00a0The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study\u00a0\u00bb, <em>International Journal of Cross-Cultural Management,<\/em> 11(3), D\u00e9cembre 2011, 279-302. (avec Olivier Furrer&nbsp;et Amandine Perrinjaquet).<\/li>\n\n\n\n<li>\u201cCorporate Branding: An Interdisciplinary Literature Review\u201d, <em>European Journal of Marketing<\/em>, 46(5), May 2012, 733-753 (avec Marc Fetscherin).<\/li>\n\n\n\n<li>\u201cDoes the trust game measure trust?\u201d, <em>Economics Letters<\/em>, 115 (2012), 20\u201323 (avec Marius Br\u00fclhart).<\/li>\n\n\n\n<li>\u201cInternational Negotiations\u201d in <em>Cross-Cultural Management: Culture and Management Across the World<\/em>, edited by Jean-Fran\u00e7ois Chanlat, Eduardo Davel, and Jean-Pierre Dupuis, New-York: Routledge, 2013, 133-164<\/li>\n\n\n\n<li>\u201cComparative Thick Description: Articulating similarities and differences in local consumer experience\u201d, <em>International Marketing Review<\/em>, 2013, 30(1), 42-55 (avec St\u00e9phane Sbizzera).<\/li>\n\n\n\n<li>\u201cLa rh\u00e9torique circulaire du monolinguisme anglais dans le domaine de l\u2019\u00e9conomie et du management\u201d, <em>Bulletin Suisse de Linguistique Appliqu\u00e9e<\/em>, Num\u00e9ro sp\u00e9cial, 2013, 107-120.<\/li>\n\n\n\n<li>\u201cComparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience\u201d, in <em>Advances in Global Marketing &#8211; A Research Anthology<\/em>, edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, and Bilge Aykol, New-York: Springer, 2017.<\/li>\n\n\n\n<li>Religions as Brands? Religion and spirituality in consumer society, <em>Journal of Management, Spirituality &amp; Religion<\/em>, 2018, mars, 1-26 (avec J\u00f6rg Stolz).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Livres r\u00e9cents<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>AIDS and Business<\/em>, New-York, Routledge (avec Saskia Faulk), 2009.<\/li>\n\n\n\n<li><em>Marketing Across Cultures<\/em>, Pearson, 6\u00e8me \u00e9dition, 2013 (avec Julie Lee).<\/li>\n\n\n\n<li><em>Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality<\/em>, Farnham: Ashgate, 2014 (avec Joerg Stolz).<\/li>\n\n\n\n<li><em>Pratique de la Pr\u00e9vision des Ventes<\/em>, Paris, Economica, 6\u00e8me \u00e9dition, (avec R\u00e9gis Bourbonnais), 2017.<\/li>\n\n\n\n<li><em>International and Cross-Cultural Business Research<\/em>, London, Sage Publications, 2017 (avec Hester Van Herk et Julie Lee)<\/li>\n\n\n\n<li><em>Marketing International, March\u00e9s, Cultures et Organisations<\/em>, Paris, Pearson (avec Nathalie Prime), 2\u00e8me \u00e9dition, mars 2018.<\/li>\n\n\n\n<li><em>Intercultural Business Negotiations: Deal Making or Relationship Building?<\/em> Abingdon: Routledge\/Taylor and Francis, 2019.<\/li>\n\n\n\n<li><em>Chemins de l\u2019in(ter)disciplinarit\u00e9: Connaissance, Corps, Langage<\/em>, Louvain La Neuve\u00a0: Academia-L\u2019Harmattan, 2019 (avec L. Bennaroyo, A.-C. Berthoud, J. Diezi, G. Merminod, A. Papaux, F. Schenk, and H. Volken).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260-1024x683.jpg\" alt=\"\" class=\"wp-image-122\" srcset=\"https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260-1024x683.jpg 1024w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260-300x200.jpg 300w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260-768x512.jpg 768w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260-1536x1024.jpg 1536w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260-18x12.jpg 18w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260-540x360.jpg 540w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260-1080x720.jpg 1080w, https:\/\/people.unil.ch\/jeanclaudeusunier\/files\/2022\/11\/DSC_0260.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Curriculum Vitae<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jean-Claude G. Usunier<\/h2>\n\n\n\n<p>Emeritus Professor, University of Lausanne (Faculty of Business &amp; Economics, HEC), Switzerland, Anthropole 3062, CH-1015 Lausanne-Dorigny &#8211; <a href=\"mailto:jusunier@unil.ch\">jusunier@unil.ch<\/a><\/p>\n\n\n\n<p>Married, two daughters &#8211; Swiss National and Resident, French National<\/p>\n\n\n\n<p>Private email: <a href=\"mailto:npjcu@hotmail.com\">npjcu@hotmail.com<\/a> \u2013 Phone: 00 41 21 535 16 00<\/p>\n\n\n\n<p>Member of the Federal Consumption Commission (EKK-CFC), advisory body of the Swiss government on Consumption Issues and Trade legislation<\/p>\n\n\n\n<p><strong>Research Domains<\/strong>: International Marketing, International Business, Cross-Cultural studies, Negotiation, Language and intercultural communication, Research Methods<\/p>\n\n\n\n<p><strong>Courses Taught<\/strong>: Principles of Marketing, International Marketing, Introduction to Management, Business Negotiations, Cross-cultural research methods<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Education<\/h1>\n\n\n\n<p>1984: Agr\u00e9gation de Sciences de Gestion, Marketing<\/p>\n\n\n\n<p>1980: PhD in international economics (University of Paris \/ Doctorat HEC); Dissertation topic: An econometric study of long term changes in international trade networks.<\/p>\n\n\n\n<p>1975: Master in European and international economics (University of Paris)<\/p>\n\n\n\n<p>1974: Master in European and international law (University of Paris)<\/p>\n\n\n\n<p>1972: Master in business studies, major in international business (Dipl\u00f4me de l&rsquo;Ecole des Hautes Etudes Commerciales, HEC Paris)<\/p>\n\n\n\n<p><strong>Recent distinctions<\/strong><\/p>\n\n\n\n<p>Hans B. Thorelli Award (American Marketing Association, 2017) for the <em>Journal of International Marketing<\/em> article that made the most significant and long-term contribution to International Marketing Theory or Practice.<\/p>\n\n\n\n<p>Doctorate Honoris Causa (University of Fribourg, Switzerland), November 2017.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Academic positions<br><\/h1>\n\n\n\n<p><em><strong>From August 2013 <\/strong><\/em><em><strong>to <\/strong><\/em><em><strong>now<\/strong><\/em><em><strong>:<\/strong><\/em> University of Lausanne, Emeritus professor, Courses taught: business negotiations in both student and continuing education (University of Lausanne, University of Fribourg, EPFL-Swiss Polytechnic University in Lausanne)<\/p>\n\n\n\n<p><em><strong>From September 2000 to August 2013: <\/strong><\/em>Department of Marketing, HEC, University of Lausanne. Courses taught: basic marketing, industrial marketing, international marketing, business negotiations, Research methods in management<\/p>\n\n\n\n<p><em><strong>From 1996 to 2000<\/strong><\/em>: Professor of marketing and international business, <em>Louis-Pasteur University (ULP)<\/em>, Strasbourg. In charge of the international business graduate programme<\/p>\n\n\n\n<p><em><strong>From 1985 to 1996<\/strong><\/em>:<em> Graduate School of Business (IAE)<\/em>, Universit\u00e9 Pierre Mend\u00e8s-France, Grenoble (France), professor of marketing and international business<\/p>\n\n\n\n<p><em><strong>From 1980 to 1985<\/strong><\/em><em>: Ecole Sup\u00e9rieure de Commerce de Paris (now Paris Graduate School of Management ESCP-EAP)<\/em>, assistant professor in charge of international business courses and the international business concentration<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Teaching experience as a visiting professor<\/h1>\n\n\n\n<p><em>International Institute for Studies and training<\/em> (IIST, Fujinomiya Japan), February-April 1982.<\/p>\n\n\n\n<p><em>Helsinki School of Economics<\/em> (Finland): autumn 1984, July-August 1991; September 1993, July 1994, July 1999.<\/p>\n\n\n\n<p><em>University of California at Los Angeles (U.C.L.A.)<\/em>, visiting professor, Spring quarter 1989.<\/p>\n\n\n\n<p><em>Universit\u00e9 Laval<\/em>, Qu\u00e9bec (Canada), October 1990.<\/p>\n\n\n\n<p><em>University of Lausanne <\/em>and <em>University of Geneva<\/em>, visiting professor, 1991, 1992, 1999.<\/p>\n\n\n\n<p><em>University of Porto<\/em> (Portugal), visiting professor 1998, 2000, 2004.<\/p>\n\n\n\n<p><em>University of Freiburg<\/em> (Germany), guest professor (1995 to 2000).<\/p>\n\n\n\n<p><em>University of Western Australia<\/em>, Perth, guest professor, 2009, 2015, 2020<\/p>\n\n\n\n<p><em>University of Fribourg<\/em> (Switzerland), guest professor, 2014, 2015, 2016, 2017-2018.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Business Experience<\/h1>\n\n\n\n<p><em><strong>January 1979 &#8211; December 1983<\/strong><\/em>: associate founder of <em>Status<\/em>, short term business forecasting company, sold to Compagnie G\u00e9n\u00e9rale d&rsquo;Informatique in 1983.<\/p>\n\n\n\n<p><em><strong>September 1977 &#8211; October 1978<\/strong><\/em>: sales forecasting analyst in Empain-Schneider group.<\/p>\n\n\n\n<p><em><strong>June 1972 &#8211; August 1976<\/strong><\/em>: full-time consultant at M2I, market research and consultancy on European and world markets for industrial goods and equipment.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Collaboration to academic journals<\/h1>\n\n\n\n<p><em>International Journal of Cross-Cultural Management<\/em>, member of the editorial board<\/p>\n\n\n\n<p><em>Management International Review<\/em>, member of the editorial board<\/p>\n\n\n\n<p><em>International&nbsp;Marketing Review<\/em>, member of the editorial Board<\/p>\n\n\n\n<p><em>Journal of International Business Studies<\/em>, former member of the editorial review board<\/p>\n\n\n\n<p><strong>Selected recent publications<\/strong><\/p>\n\n\n\n<p><em><strong>1. Peer-reviewed articles<\/strong><\/em><\/p>\n\n\n\n<p>\u201cFurther Considerations on the Relevance of Country-of-Origin Research,\u00a0\u00bb <em>European Management Review<\/em>, 2008, 5 (December), 271-274, (with Ghislaine Cestre).<\/p>\n\n\n\n<p>\u00ab\u00a0Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content.\u00a0\u00bb <em>International Journal of Electronic Commerce<\/em> 14(2), Winter 2009-2010, 41-87. (with Nicolas Roulin and Bj\u00f6rn Sven Ivens).<\/p>\n\n\n\n<p>\u00ab\u00a0The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites\u00a0\u00bb, <em>Journal of Business Communication<\/em>, Volume 47, Number 2, April 2010, pp. 189-227 (with Nicolas Roulin).<\/p>\n\n\n\n<p>\u201cLanguage as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research\u201d, <em>Journal of World Business<\/em>, 46(3), July 2011, 314-319.<\/p>\n\n\n\n<p>\u00ab\u00a0The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study\u00a0\u00bb, <em>International Journal of Cross-Cultural Management,<\/em> 11(3), december 2011, 279-302. (with Olivier Furrer&nbsp;and Amandine Perrinjaquet).<\/p>\n\n\n\n<p>\u201cThe Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance\u201d, <em>International Marketing Review<\/em>, 2012, 28(5), 486-496.<\/p>\n\n\n\n<p>\u201cLangue et Commerce International des Services : Un Point de Situation\u201d, <em>Fran\u00e7ais &amp; Soci\u00e9t\u00e9<\/em>, 22-23, December 2011, 279-288.<\/p>\n\n\n\n<p>\u201cDoes the trust game measure trust?\u201d, <em>Economics Letters<\/em>, 115 (2012), 20\u201323 (with Marius B\u00fclhart).<\/p>\n\n\n\n<p>\u201cCorporate Branding: An Interdisciplinary Literature Review\u201d, <em>European Journal of Marketing<\/em>, 46(5), may 2012, 733-753 (with Marc Fetscherin).<\/p>\n\n\n\n<p>\u201cLa rh\u00e9torique circulaire du monolinguisme anglais dans le domaine de l\u2019\u00e9conomie et du management\u201d, <em>Bulletin Suisse de Linguistique Appliqu\u00e9e<\/em>, Special issue 2013, 107-120.<\/p>\n\n\n\n<p>\u201cComparative Thick Description: Articulating similarities and differences in local consumer experience\u201d, <em>International Marketing Review<\/em>, 2013, 30(1), 42-55.<\/p>\n\n\n\n<p>\u201cComparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience\u201d In <em>Advances in Global Marketing<\/em> (pp. 189-212). 2018. Springer, Cham.<\/p>\n\n\n\n<p>Religions as brands? Religion and spirituality in consumer society. <em>Journal of Management, Spirituality &amp; Religion<\/em>, <em>16<\/em>(1), 6-31. 2019 (with Joerg Stolz).<\/p>\n\n\n\n<p>\u201cGuidelines for effective intercultural business negotiations\u201d, <em>Strategic HR Review<\/em>, 18(5) 2019, 199-203.<\/p>\n\n\n\n<p>\u201cSpotlight on intercultural business negotiators\u201d, <em>Coaching at Work<\/em>, 15(1), 2020, 54-7.<\/p>\n\n\n\n<p><em><strong>4. Recent Contributions to edited volumes<\/strong><\/em><\/p>\n\n\n\n<p>\u00ab\u00a0La n\u00e9gociation internationale\u00a0\u00bb, in Eduardo Davel, Jean-Pierre Dupuis, and Jean-Fran\u00e7ois Chanlat (eds), <em>Gestion en Contexte Interculturel<\/em>, Qu\u00e9bec: Presses de l\u2019Universit\u00e9 Laval, 2008, 253-292.<\/p>\n\n\n\n<p>\u201cUn plurilinguisme pragmatique face au mythe de l\u2019anglais <em>lingua franca<\/em> de l\u2019enseignement sup\u00e9rieur\u201d, in Anne-Claude Berthoud \u00e9diteur, <em>Les Enjeux du Plurilinguisme pour la Construction et la Circulation des Savoirs<\/em>, Berne: Acad\u00e9mie Suisse des Sciences Humaines, 37-48.<\/p>\n\n\n\n<p>\u201cPerspectives on Responsible Marketing\u201d, in Palazzo G. &amp; Wentland M., Responsible Management Practices for the 21st Century, 89-111, Paris&nbsp;: Pearson, June 2011, (with Cestre G., Czellar S., Morhart F., M\u00fcller B.)<\/p>\n\n\n\n<p>\u201cInternational branding: Creating Global Brand Equity Through language\u201d, in T.C Melewar and Suraksha Gupta, Strategic International Marketing, Basingstoke, Palgrave-Macmillan, November 2011, 5-22.<\/p>\n\n\n\n<p>\u201cInternational Negotiations\u201d in <em>Cross-Cultural Management: Culture and Management Across the World<\/em>, edited by Jean-Fran\u00e7ois Chanlat, Eduardo Davel, and Jean-Pierre Dupuis, New-York: Routledge, 2013, 133-164.<\/p>\n\n\n\n<p><strong>\u201cPlurilinguisme et construction des savoirs sous l\u2019angle de diverses disciplines\u201d,<\/strong><br>Berthoud A.C., Benaroyo L., Diezi J., Dubochet J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2013. Synergies Europe8 pp. 29-51.<\/p>\n\n\n\n<p>\u201cPreface\u201d in Glen H. Brodowsky and Camille P. Schuster, <em>H<\/em><em>andbook of Cross-Cultural Marketing<\/em>, Cheltenham: Edward Elgar, 2020, xiii-xv.<\/p>\n\n\n\n<p>\u00ab&nbsp;La d\u00e9-globalisation&nbsp;\u00bb (2022) in Eric Davoine et Olivier Furrer (Eds), <em>Les d\u00e9fis de l\u2019internationalisation des organisations<\/em>, Paris&nbsp;: Vuibert, forthcoming September 2022.<\/p>\n\n\n\n<p><a><\/a> <em><strong>5. Books<\/strong><\/em><\/p>\n\n\n\n<p><em>AIDS and Business<\/em>, New-York, Routledge (with Saskia Faulk), 2009.<\/p>\n\n\n\n<p><em>Marketing Across Cultures<\/em>, Harlow, Pearson, 6th edition, 2013 (with Julie Lee).<\/p>\n\n\n\n<p><em>Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality<\/em>, Farnham: Ashgate, 2016 (with Joerg Stolz).<\/p>\n\n\n\n<p><em>Pratique de la Pr\u00e9vision des Ventes<\/em>, Paris, Economica, 6th edition, (with R\u00e9gis Bourbonnais), 2017.<\/p>\n\n\n\n<p><em>International and Cross-Cultural Business Research<\/em>, London, Sage Publications, 2017 (with Hester Van Herk and Julie Lee)<\/p>\n\n\n\n<p><em>Marketing International, March\u00e9s, Cultures et Organisations<\/em>, Paris, Pearson (with Nathalie Prime), 2nd edition, march 2018.<\/p>\n\n\n\n<p><em>Chemins de l\u2019in(ter)disciplinarit\u00e9: Connaissance, Corps, Langage<\/em>, Louvain La Neuve&nbsp;: Academia-L\u2019Harmattan, 2019 (with L. Bennaroyo, A.-C. Berthoud, J. Diezi, G. Merminod, A. Papaux, F. Schenk, and H. Volken).<\/p>\n\n\n\n<p><em>Intercultural Business Negotiations: Deal Making or Relationship Building?<\/em> Abingdon: Routledge\/Taylor and Francis, 2019.<\/p>\n\n\n\n<p>\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jean-Claude Usunier Professeur Honoraire, Universit\u00e9 de Lausanne (Facult\u00e9 des Hautes Etudes Commerciales, D\u00e9partement de Marketing), Anthropole 3061, CH-1015 LAUSANNE\u2013DORIGNY (Suisse). jusunier@unil.ch. Nationalit\u00e9s&nbsp;: Suisse et Fran\u00e7ais. N\u00e9 le 24&hellip;<\/p>\n","protected":false},"author":1001133,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-30","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/pages\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/users\/1001133"}],"replies":[{"embeddable":true,"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":0,"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}