{"id":39,"date":"2022-09-29T12:46:47","date_gmt":"2022-09-29T10:46:47","guid":{"rendered":"https:\/\/people.unil.ch\/jeanclaudeusunier\/?page_id=39"},"modified":"2022-10-27T10:50:14","modified_gmt":"2022-10-27T08:50:14","slug":"publications","status":"publish","type":"page","link":"https:\/\/people.unil.ch\/jeanclaudeusunier\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"\n

La recherche avanc\u00e9e est accessible via Serval<\/a><\/p>\n\n\n\n

2022<\/h3>\n\n\n\n

La D\u00e9globalisation<\/strong> in Eric davoine et Olivier Furrer (Eds), Les D\u00e9fis de l\u2019internationalisation<\/em>, Paris, Vuibert, pp. 245-256.<\/p>\n\n\n\n

2020<\/h3>\n\n\n\n

Spotlight on intercultural business negotiators<\/strong>, Coaching at Work<\/em>, 15(1), 2020, 54-7.<\/p>\n\n\n\n

Preface<\/strong> in Glen H. Brodowsky and Camille P. Schuster, Handbook of Cross-Cultural Marketing<\/em>, Cheltenham: Edward Elgar, 2020, xiii-xv.<\/p>\n\n\n\n

2019<\/h3>\n\n\n\n

Chemins de l\u2019in(ter)disciplinarit\u00e9: connaissance, corps, language<\/strong>
Benaroyo L., Berthoud A.-C., Diezi J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2019\/03. Sciences et enjeux, 10216, L’Harmattan – Academia.
[serval:BIB_C0825649895B<\/a>]<\/p>\n\n\n\n

Religions as brands? Religion and spirituality in consumer society.<\/strong> Journal of Management, Spirituality & Religion<\/em>, 16<\/em>(1), 6-31. 2019 (avec Joerg Stolz).<\/p>\n\n\n\n

Intercultural Business Negotiations: Deal Making or Relationship Building? <\/strong>Abingdon: Routledge\/Taylor and Francis, 2019.<\/p>\n\n\n\n

Guidelines for effective intercultural business negotiations<\/strong>, Strategic HR Review<\/em>, 18(5) 2019, 199-203.<\/p>\n\n\n\n

2018<\/h3>\n\n\n\n

Religions as brands? Religion and spirituality in consumer society<\/strong>
Stolz Joerg, Usunier Jean-Claude, 2018\/03\/04. Journal of Management, Spirituality & Religion pp. 1-26.
[URN<\/a>][DOI<\/a>][serval:BIB_1E2C6D781561<\/a>]<\/p>\n\n\n\n

Marketing International, March\u00e9s, Cultures et Organisations<\/strong>, Paris, Pearson (avec Nathalie Prime), 2nd edition, March 2018.<\/p>\n\n\n\n

Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience<\/strong> In Advances in Global Marketing<\/em> (pp. 189-212). 2018. Springer, Cham.<\/p>\n\n\n\n

2017<\/h3>\n\n\n\n

Pratique de la Pr\u00e9vision des Ventes<\/strong>
Paris, Economica, 6th Edition (avec R\u00e9gis Boubonnais), 2017<\/p>\n\n\n\n

2016<\/h3>\n\n\n\n

Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality<\/strong>
Usunier J-C., Stolz J. (eds.), 2014\/01. AHRC\/ESRC Religion and Society Series276, Ashgate.
[serval:BIB_B4F3B3D08DA7<\/a>]<\/p>\n\n\n\n

2013<\/h3>\n\n\n\n

La rh\u00e9torique circulaire du monolinguisme anglais dans le domaine de l’\u00e9conomie et du management<\/strong>
Jean-Claude Usunier, 2013\/12. Bulletin Suisse de Linguistique Appliqu\u00e9e, ISSN 1023-2044Num\u00e9ro sp\u00e9cial pp. 107-120. Peer-reviewed.
[serval:BIB_2BCAFFD37F19<\/a>]<\/p>\n\n\n\n

\u00ab\u00a0Comparative Thick Description: Articulating similarities and differences in local consumer experience\u00a0\u00bb<\/strong>
Jean-Claude Usunier St\u00e9phane Sbizzera, 2013\/02. International Marketing Review, 30 (1) pp. 42-55. Peer-reviewed
[DOI<\/a>][serval:BIB_B2E9643EBBFA<\/a>]<\/p>\n\n\n\n

International Negotiations<\/strong>
Jean-Claude Usunier, 2013. pp. 133-164 dans Jean-Fran\u00e7ois Chanlat Eduardo Davel Jean-Pierre Dupuis (eds.) Cross-Cultural Management chap. 5, Routledge.
[serval:BIB_1F81A9DA4E1D<\/a>]<\/p>\n\n\n\n

Marketing Across Cultures<\/strong>
Jean-Claude Usunier, Julie Lee, 2013\/01., 6\u00e8me \u00e9dition478, Pearson
[serval:BIB_88F893A5B038<\/a>]<\/p>\n\n\n\n

Plurilinguisme et construction des savoirs sous l’angle de diverses disciplines<\/strong>
Berthoud A.C., Benaroyo L., Diezi J., Dubochet J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2013. Synergies Europe8 pp. 29-51.
[serval:BIB_4CA64687031D<\/a>]<\/p>\n\n\n\n

2012<\/h3>\n\n\n\n

Corporate Branding: An Interdisciplinary Literature Review<\/strong>
Marc Fetscherin, Jean-Claude Usunier, 2012\/05. European Journal of Marketing, 46 (5) pp. 733-753. Peer-reviewed
[serval:BIB_A634C95BD228<\/a>]<\/p>\n\n\n\n

Marketing International, March\u00e9s, Cultures et Organisations<\/strong>
Nathalie Prime, Jean-Claude Usunier, 2012\/05. 462, Pearson
[serval:BIB_A6761CF599E6<\/a>]<\/p>\n\n\n\n

Does the trust game measure trust?<\/strong>
Br\u00fclhart M., Usunier J. C., 2012\/04. Economics Letters, 115 (1) pp. 20-23. Peer-reviewed.
[DOI<\/a>][WoS<\/a>][serval:BIB_E3372010AD33<\/a>]<\/p>\n\n\n\n

2011<\/h3>\n\n\n\n

Langue et Commerce International des Services : Un Point de Situation<\/strong>
Jean-Claude Usunier, 2011\/12. Fran\u00e7ais & Soci\u00e9t\u00e9, 22-23 pp. 69-88. Peer-reviewed.
[serval:BIB_BF3458A49ABA<\/a>]<\/p>\n\n\n\n

The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study<\/strong>
Jean-Claude Usunier, Olivier Furrer, Amandine Perrinjaquet, 2011\/12. International Journal of Cross-Cultural Management, 11 (3) pp. 279-302. Peer-reviewed.
[DOI<\/a>][serval:BIB_1CD58876DA02<\/a>]<\/p>\n\n\n\n

International branding: Creating Global Brand Equity Through language<\/strong>
Jean-Claude Usunier Janet Shaner, 2011\/11. pp. 5-22 dans T.C Melewar , Suraksha Gupta (eds.) Strategic International Marketing, Palgrave-Macmillan.
[serval:BIB_BDB616CED06E<\/a>]<\/p>\n\n\n\n

Conceptual Equivalence<\/strong>
Usunier Jean-Claude, 2011\/09. pp. 49-50 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, Sage Publications, Londres
[serval:BIB_F04EDD188F15<\/a>]<\/p>\n\n\n\n

Cross-National\/Cultural Comparisons<\/strong>
Usunier Jean-Claude, 2011\/09. pp. 65-66 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications
[serval:BIB_92DA17566541<\/a>]<\/p>\n\n\n\n

Measurement Invariance in Multigroup Research<\/strong>
Usunier Jean-Claude, 2011\/09. pp. 182-184 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications
[serval:BIB_E1E503F50570<\/a>]<\/p>\n\n\n\n

Response Styles in Cross-National Research<\/strong>
Usunier Jean-Claude, 2011\/09. pp. 269-271 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications
[serval:BIB_907CE511FFEB<\/a>]<\/p>\n\n\n\n

Sampling Equivalence in Cross-National Research<\/strong>
Usunier Jean-Claude, 2011\/09. pp. 276-278 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications
[serval:BIB_CCBA23A91D31<\/a>]<\/p>\n\n\n\n

The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance<\/strong>
Usunier Jean-Claude, 2011\/09. International Marketing Review, 28 (5) pp. 486-496. Peer-reviewed.
[serval:BIB_0421D53F6448<\/a>]<\/p>\n\n\n\n

Language as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research<\/strong>
Usunier Jean-Claude, 2011\/07. Journal of World Business, 2011, volume 46 (3) pp. 314-319. Peer-reviewed
[DOI<\/a>][serval:BIB_0A3291B7996D<\/a>]<\/p>\n\n\n\n

Perspectives on Responsible Marketing<\/strong>
Usunier J.-C., Cestre G., Czellar S., Morhart F. M., M\u00fcller B., 2011\/06. pp. 89-102 dans Palazzo G., Wentland M. (eds.) Responsible Management Practices for the 21st Century, Paris: Pearson
[serval:BIB_667349C6E878<\/a>]<\/p>\n\n\n\n

Product Ethnicity<\/strong>
Usunier J.-C., 2011\/03. pp. 176-178 dans Daniel C. Bello , David A. Griffith (eds.) Wiley International Encyclopedia of Marketing. Vol. 6, John Wiley & Sons.
[DOI<\/a>][serval:BIB_2A6EBC4518A0<\/a>]<\/p>\n\n\n\n

2010<\/h3>\n\n\n\n

Un plurilinguisme pragmatique face au mythe de l’anglais lingua franca de l’enseignement sup\u00e9rieur<\/strong>
Usunier Jean-Claude, 2010\/07. pp. 37-48 dans Anne-Claude Berthoud (eds.) Les Enjeux du Plurilinguisme pour la Construction et la Circulation des Savoirs, Berne: Acad\u00e9mie Suisse des Sciences Humaines.
[serval:BIB_5E0A0D1975D4<\/a>]<\/p>\n\n\n\n

Book review of \u00ab\u00a0Beyond Hofstede, Culture Frameworks for Global Marketing and Management\u00a0\u00bb, Cheryl Nata (ed.), Palgrave Macmillan, 2009.<\/strong>
Usunier Jean-Claude, 2010\/04. International Journal of Cross-Cultural Management, 10 (1) pp. 122-124.
[serval:BIB_D5AA38E40C47<\/a>]<\/p>\n\n\n\n

The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites<\/strong>
Usunier Jean-Claude, Roulin Nicolas, 2010\/04. Journal of Business Communication, 47 (2) pp. 189-227. Peer-reviewed
[serval:BIB_D2C29236211A<\/a>]<\/p>\n\n\n\n

Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content<\/strong>
Jean-Claude Usunier, Nicolas Roulin , Bj\u00f6rn Sven Ivens, 2010\/01. International Journal of Electronic Commerce, 14 (2) pp. 41-87. Peer-reviewed.
[serval:BIB_7DAFA2DC622E<\/a>]<\/p>\n\n\n\n

2009<\/h3>\n\n\n\n

AIDS and Business<\/strong>
Faulk S., Usunier J.-C., 2009\/04. 331, Routledge \/ Taylor and Francis
[serval:BIB_819B41B8B745<\/a>]<\/p>\n\n\n\n

Marketing Across Cultures<\/strong>
Usunier J.-C., Lee J., 2009\/01., 5th edition, Pearson
[serval:BIB_170E6E92B620<\/a>]<\/p>\n\n\n\n

2008<\/h3>\n\n\n\n

Further considerations on the relevance of country-of-origin research<\/strong>
Usunier J.-C., Cestre G., 2008\/12. European Management Review, 5 (4) pp. 271-274. Peer-reviewed.
[serval:BIB_B436E632CF61<\/a>]<\/p>\n\n\n\n

\u00ab\u00a0Determinants of Online vs Offline Catalogue Preference\u00a0\u00bb.<\/strong>
Simon Fran\u00e7oise, Usunier Jean-Claude, 2008\/05. (WP 0802) IRM Working paper, Universit\u00e9 de Haute-Alsace, Universit\u00e9 de Lausanne
[serval:BIB_C30A6F372C91<\/a>]<\/p>\n\n\n\n

La n\u00e9gociation internationale<\/strong>
Usunier J.-C., 2008. pp. 253-292 dans Eduardo Davel, Jean-Pierre Dupuis, et Jean-Fran\u00e7ois Chanlat (eds.) Gestion en Contexte Interculturel, Presses de l’Universit\u00e9 Laval.
[serval:BIB_12016D3FD691<\/a>]<\/p>\n\n\n\n

2007<\/h3>\n\n\n\n

A Test of the Quasi-Circumplex Structure of Human Values<\/strong>
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2007. Journal of Research in Personality, 41 (4) pp. 820-840. Peer-reviewed.
[serval:BIB_C03B548D0167<\/a>]<\/p>\n\n\n\n

Cognitive, Demographic, and Situational Determinants of Service Customer Preference for Personnel-in-Contact over Self-Service Technology<\/strong>
Simon F., Usunier J.-C., 2007. International Journal of Research in Marketing, 24 (2) pp. 163-173. Peer-reviewed
[serval:BIB_BC1F50FD0151<\/a>]<\/p>\n\n\n\n

Pratique de la Pr\u00e9vision des Ventes<\/strong>
Bourbonnais R., Usunier J.-C., 2007., 4\u00e8me \u00e9dition, Economica
[serval:BIB_EDBF18BE8310<\/a>]<\/p>\n\n\n\n

Product ethnicity: Cognitive Associations between Products and Countries<\/strong>
Cestre G., Usunier J.-C., 2007. (0712) Working papers IRM, Universit\u00e9 de Lausanne – HEC.
[serval:BIB_891D6D0BDC2C<\/a>]<\/p>\n\n\n\n

Product Ethnicity: Revisiting the Match between Products and Countries<\/strong>
Cestre G., Usunier J.-C., 2007. Journal of International Marketing, 15 (3) pp. 32-72. Peer-reviewed.
[serval:BIB_9E58FCC37D9B<\/a>]<\/p>\n\n\n\n

The Time-Styles Scale: A Review of Developments and Replications over 15 years<\/strong>
Usunier J.-C., Valette-Florence P., 2007. Time and Society, 16 (2\/3) pp. 349-382. Peer-reviewed.
[serval:BIB_E2293CFAD898<\/a>]<\/p>\n\n\n\n

2006<\/h3>\n\n\n\n

A confirmatory approach of the circular nature of Schwartz’s Value System<\/strong>
Cestre G., Perrinjaquet A., Furrer O., Marguerat D., Usunier J.-C., 2006. (0601) Working papers IUMI, Universit\u00e9 de Lausanne – HEC.
[serval:BIB_2EB085FB1E69<\/a>]<\/p>\n\n\n\n

A Test of the Circumplex Structure of Human Values<\/strong>
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2006. (0601) Working paper IUMI, Universit\u00e9 de Lausanne – Facult\u00e9 des Hautes Etudes Commerciales.
[serval:BIB_28B3166621B3<\/a>]<\/p>\n\n\n\n

Relevance in Business Research: The Case of Country-of-Origin Research in Marketing<\/strong>
Usunier J.-C., 2006. European Management Review, 3 (1) pp. 60-73. Peer-reviewed.
[serval:BIB_1039A2794921<\/a>]<\/p>\n\n\n\n

The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes<\/strong>
Kocher B., Czellar S., Usunier J.-C., 2006. pp. 274-275 dans Pechmann C., Price L. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.[serval:BIB_85CC34E8F236<\/a>]<\/p>\n\n\n\n

2005<\/h3>\n\n\n\n

Marketing Across Cultures<\/strong>
Usunier J.-C., Lee J., 2005., 4th edn, Pearson, Harlow
[serval:BIB_31569<\/a>]<\/p>\n\n\n\n

Product ethnicity: An exploratory approach<\/strong>
Cestre G., Usunier J.-C., 2005. (0505) Working paper IUMI, Universit\u00e9 de Lausanne – HEC.
[serval:BIB_4FB8CE4208DB<\/a>]<\/p>\n\n\n\n

2004<\/h3>\n\n\n\n

Verified trust: Reciprocity, altruism, and noise in trust games<\/strong>
Br\u00fclhart M., Usunier J.-C., 2004\/11. (4758) Discussion Paper, CEPR – Centre for Economic Policy Research.
[serval:BIB_31723<\/a>]<\/p>\n\n\n\n

Business models for music distribution after the P2P revolution<\/strong>
Dubosson M., Pigneur Y., Usunier J.-C., 2004. pp. 172-179 dans Proceedings of the Fourth International Conference on Web Delivering of Music (WEDELMUSIC 2004). Peer-reviewed, IEEE.
[DOI<\/a>][WoS<\/a>][serval:BIB_6C4ACBE87FC2<\/a>]<\/p>\n\n\n\n

Comment enseigner la n\u00e9gociation d’affaires<\/strong>
Usunier J.-C., 2004. Revue Fran\u00e7aise de Gestion, 153 (30) pp. 61-86. Peer-reviewed.
[serval:BIB_32075<\/a>]<\/p>\n\n\n\n

L’avenir: La marchandisation de l’enseignement sup\u00e9rieur?<\/strong>
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (2) pp. 107-121. Peer-reviewed.
[serval:BIB_30275<\/a>]<\/p>\n\n\n\n

L’\u00e9tudiant est-il un consommateur d’\u00e9ducation ?<\/strong>
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (1) pp. 113-128. Peer-reviewed.
[serval:BIB_29416<\/a>]<\/p>\n\n\n\n

Marchandisation, relation p\u00e9dagogique et qualit\u00e9 de l’enseignement sup\u00e9rieur?<\/strong>
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (3) pp. 107-120. Peer-reviewed.
[serval:BIB_30279<\/a>]<\/p>\n\n\n\n

Marketing International: D\u00e9veloppement des March\u00e9s et Management Interculturel<\/strong>
Prime N., Usunier J.-C., 2004., 2\u00e8me \u00e9dition, Librairie Vuibert
[serval:BIB_30274<\/a>]<\/p>\n\n\n\n

2003<\/h3>\n\n\n\n

A comparison of trust and reciprocity between France and Germany : experimental investigation based on the investment game<\/strong>
Willinger M., Keser C., Lohmann C., Usunier J.-C., 2003. Journal of Economic Psychology, 24 (4) pp. 447-466. Peer-reviewed
[serval:BIB_9C32F4716661<\/a>]<\/p>\n\n\n\n

International Business Negotiations<\/strong>
Ghauri P.N., Usunier J.-C., 2003., Pergamon\/Elsevier
[serval:BIB_26150<\/a>]<\/p>\n\n\n\n

International Business Negotiations, second edition<\/strong>
Usunier J.C, Ghauri Pervez N, 2003., International Business & Management.
[serval:BIB_28440<\/a>]<\/p>\n\n\n\n

Introduction au dossier sp\u00e9cial sur Management et Culture F\u00e9minine<\/strong>
Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 5-9. Peer-reviewed.
[serval:BIB_26153<\/a>]<\/p>\n\n\n\n

Marketing International: D\u00e9veloppement des March\u00e9s et Management Mulcticulturel<\/strong>
Prime N., Usunier J.-C., 2003., Vuibert.
[serval:BIB_26149<\/a>]<\/p>\n\n\n\n

Personifying Country of Origin Research<\/strong>
Nebenzahl I.D., Jaff\u00e9 E.D., Usunier J.-C., 2003. Management International Review, 43 (4) pp. 383-406. Peer-reviewed.
[serval:BIB_26158<\/a>]<\/p>\n\n\n\n

Valeurs f\u00e9minines et performances \u00e9conomiques : Une analyse cross-nationale<\/strong>
Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 33-46. Peer-reviewed.
[serval:BIB_26152<\/a>]<\/p>\n\n\n\n

2002<\/h3>\n\n\n\n

Confiance et Performance: Le couple franco-allemand au sein de l’Europe<\/strong>
Usunier J.-C., Roger P., 2002. pp. 227-245 dans Thomas W\u00fcrtenberger et al. (eds.) Wahrnehmungs- und Bet\u00e4tigungsformen des Vertrauens in deutsch-franz\u00f6sischen Vergleich, Berlin Verlag\/Arno Spitz.
[serval:BIB_24343<\/a>]<\/p>\n\n\n\n

L’ethnicit\u00e9 des produits: une approche exploratoire<\/strong>
Usunier J.-C., 2002. D\u00e9cisions Marketing, 27 pp. 35-49. Peer-reviewed.
[serval:BIB_24192<\/a>]<\/p>\n\n\n\n

La certification de la qualit\u00e9 de service selon la loi de 1994<\/strong>
Usunier J.-C., Durrande-Moreau A., 2002. Economies et Soci\u00e9t\u00e9s, s\u00e9rie Economie et Gestion des Services (EGS), 4 (7) pp. 1167-1192. Peer-reviewed.
[serval:BIB_24193<\/a>]<\/p>\n\n\n\n

La certification de service selon la loi de 1994<\/strong>
Durrande-Moreau A., Usunier J.-C., 2002. Economies et Soci\u00e9t\u00e9s, s\u00e9rie EGS, 7 (4) pp. 1167-1192.
[serval:BIB_26151<\/a>]<\/p>\n\n\n\n

Le pays d’origine du bien influence-t-il encore les \u00e9valuations des consommateurs ?<\/strong>
Usunier J.-C., 2002. Revue Fran\u00e7aise de Marketing192. Peer-reviewed.
[serval:BIB_F2B6917F2DCF<\/a>]<\/p>\n\n\n\n

Opportunisme et confiance dans les relations acheteur-vendeur: Une comparaison du contrat de vente fran\u00e7ais et du Kaufvertrag allemand<\/strong>
Usunier J.-C., Rudler E., 2002. pp. 115-134 dans Thomas W\u00fcrtenberger et al. (eds.) Wahrnehmungs- und Bet\u00e4tigungsformen des Vertrauens in deutsch-franz\u00f6sischen Vergleich, Berlin Verlag\/Arno Spitz.
[serval:BIB_24342<\/a>]<\/p>\n\n\n\n

Using Linguistics for creating better international brand names<\/strong>
Usunier J.-C., Shaner J., 2002. Journal of Marketing Communications, 8 pp. 1-18. Peer-reviewed.
[serval:BIB_24185<\/a>]<\/p>\n\n\n\n

What Goals do Business Leaders Pursue? A Study in Fifteen Countries<\/strong>
Hofstede, G., Van Deusen, C., Mueller, C., Charles, T., Usunier, J.-C. , 2002. Journal of International Business Studies, 33 (4). Peer-reviewed
[serval:BIB_5D3BF57C8AF3<\/a>]<\/p>\n\n\n\n

2001<\/h3>\n\n\n\n

Confiance et Performance: Un essai de management compar\u00e9 France-Allemagne<\/strong>
Usunier J.-C., 2001., Librairie Vuibert, Coll. FNEGE.
[serval:BIB_18567<\/a>]<\/p>\n\n\n\n

International Marketing.<\/strong>
Usunier JC, 2001. dans Smelser NJ Baltes P. (eds.) International Encyclopedia of the Social and Behavioral Sciences, Elsevier Science
[serval:BIB_18573<\/a>]<\/p>\n\n\n\n

La n\u00e9gociation face aux barri\u00e8res du langage<\/strong>
Usunier J.-C., 2001. Revue Fran\u00e7aise de Gestion, 135 pp. 39-50. Peer-reviewed.
[serval:BIB_18572<\/a>]<\/p>\n\n\n\n

La N\u00e9gociation Internationale.<\/strong>
Usunier JC, 2001. pp. 301-309 dans Bloch A Macquin A. (eds.) Encyclopedie de la Vente, Economica, Paris.
[serval:BIB_18348<\/a>]<\/p>\n\n\n\n

Le temps des Consommateurs: Le cas du t\u00e9l\u00e9phone portable<\/strong>
Usunier J.-C., 2001. Revue Fran\u00e7aise de Gestion, 132 pp. 112-118. Peer-reviewed.
[serval:BIB_18569<\/a>]<\/p>\n\n\n\n

Management Education in a Globalizing World: Lessons from the French Experience<\/strong>
Usunier J.-C., 2001. pp. 347-75 dans Management Learnings, Rajesh Kumar.
[serval:BIB_21417<\/a>]<\/p>\n\n\n\n

Pratique de la Pr\u00e9vision des Ventes<\/strong>
Bourbonnais R., Usunier J.-C., 2001., 3\u00e8me \u00e9dition, Economica
[serval:BIB_26159<\/a>]<\/p>\n\n\n\n

Une comparaison franco-allemande de la confiance et de la r\u00e9ciprocit\u00e9: Une exp\u00e9rimentation fond\u00e9e sur le jeu de l’investissement<\/strong>
Usunier J.-C., 2001. Revue d’Economie Politique, 111 (1) pp. 151-172. Peer-reviewed.
[serval:BIB_18570<\/a>]<\/p>\n\n\n\n

2000<\/h3>\n\n\n\n

Confiance et Performance : Un essai de management compar\u00e9 France-Allemagne<\/strong>
Usunier J.-C., 2000., Librairie Vuibert, coll. FNEGE.
[serval:BIB_26161<\/a>]<\/p>\n\n\n\n

Introduction \u00e0 la Recherche en Gestion<\/strong>
Usunier J.-C., Earsterby-Smith M., Thorpe R., 2000., 2\u00e8me \u00e9dition, Economica.
[serval:BIB_26160<\/a>]<\/p>\n\n\n\n

Marketing Across Cultures<\/strong>
Usunier J.-C., 2000., 3rd edition, Pearson Education (Prentice Hall \/ Financial Times).
[serval:BIB_26162<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

La recherche avanc\u00e9e est accessible via Serval 2022 La D\u00e9globalisation in Eric davoine et Olivier Furrer (Eds), Les D\u00e9fis de l\u2019internationalisation, Paris, Vuibert, pp. 245-256. 2020 Spotlight on…<\/p>\n","protected":false},"author":1001133,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-39","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/pages\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/users\/1001133"}],"replies":[{"embeddable":true,"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":0,"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.unil.ch\/jeanclaudeusunier\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}