Defining the organizational mission is one of the fundamental or quintaessential tasks of top management. The mission defines the organization, its aims, activities and outputs, its raison d\u2019\u00eatre in a nutshell, and hence establishes the boundaries of its scope. Organizational missions therefore focus organizational attention and accountability. Thus, broad and vague missions might not accomplish this function.<\/p>\n\n\n\n
In 2004 Nestl\u00e9 started to define its mission as \u201cnutrition, health, wellness\u201d, together with its motto or ambition \u201cgood food, good life\u201d. Is it a good mission? Is it too broad?<\/p>\n\n\n\n
Perhaps this mission statement is an attempt to explain or justify why Nestl\u00e9 was (and still is to a significant extent) present in non-food businesses, such as its then ownership of the ophtalmologic company Alcon, its L\u2019Or\u00e9al share or their JV Galderma.<\/p>\n\n\n\n
Of course, the notions health and wellness have to be precisely defined, which will inevitably be somewhat subjective (i.e. subject to taste). But in any event health is a very broad concept which goes beyond nutrition and includes physical and mental dimensions which would allow Nestl\u00e9 to expand into gyms, pharmaceuticals and medical services including psychological and psychiatrical assistance. Wellness is an even broader concept related to happiness, which can be achieved through things like entertainment or going to spas.<\/p>\n\n\n\n
The choice of commas between the three mission terms \u2013 nutrition, health, wellness \u2013 as well as between \u201cgood food\u201d and \u201cgood life\u201d is interesting. A more focused statement which would then limit Nestl\u00e9\u2019s mission to nutrition would be \u201cNutrition for health and wellness\u201d or \u201cGood food for good life\u201d.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Defining the organizational mission is one of the fundamental or quintaessential tasks of top management. The mission defines the organization, its aims, activities and outputs, its raison d\u2019\u00eatre in a nutshell, and hence … <\/p>\n","protected":false},"author":1001134,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[14,19,35,56,50],"tags":[],"class_list":{"0":"post-60","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-corporate-strategy","7":"category-definitions","8":"category-management","9":"category-nutrition","10":"category-strategic-planning"},"_links":{"self":[{"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/users\/1001134"}],"replies":[{"embeddable":true,"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":1,"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/posts\/60\/revisions\/180"}],"wp:attachment":[{"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.unil.ch\/xaviercastaner\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}