La recherche avancée est accessible via Serval
2022
La Déglobalisation in Eric davoine et Olivier Furrer (Eds), Les Défis de l’internationalisation, Paris, Vuibert, pp. 245-256.
2020
Spotlight on intercultural business negotiators, Coaching at Work, 15(1), 2020, 54-7.
Preface in Glen H. Brodowsky and Camille P. Schuster, Handbook of Cross-Cultural Marketing, Cheltenham: Edward Elgar, 2020, xiii-xv.
2019
Chemins de l’in(ter)disciplinarité: connaissance, corps, language
Benaroyo L., Berthoud A.-C., Diezi J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2019/03. Sciences et enjeux, 10216, L’Harmattan – Academia.
[serval:BIB_C0825649895B]
Religions as brands? Religion and spirituality in consumer society. Journal of Management, Spirituality & Religion, 16(1), 6-31. 2019 (avec Joerg Stolz).
Intercultural Business Negotiations: Deal Making or Relationship Building? Abingdon: Routledge/Taylor and Francis, 2019.
Guidelines for effective intercultural business negotiations, Strategic HR Review, 18(5) 2019, 199-203.
2018
Religions as brands? Religion and spirituality in consumer society
Stolz Joerg, Usunier Jean-Claude, 2018/03/04. Journal of Management, Spirituality & Religion pp. 1-26.
[URN][DOI][serval:BIB_1E2C6D781561]
Marketing International, Marchés, Cultures et Organisations, Paris, Pearson (avec Nathalie Prime), 2nd edition, March 2018.
Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience In Advances in Global Marketing (pp. 189-212). 2018. Springer, Cham.
2017
Pratique de la Prévision des Ventes
Paris, Economica, 6th Edition (avec Régis Boubonnais), 2017
2016
Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality
Usunier J-C., Stolz J. (eds.), 2014/01. AHRC/ESRC Religion and Society Series276, Ashgate.
[serval:BIB_B4F3B3D08DA7]
2013
La rhétorique circulaire du monolinguisme anglais dans le domaine de l’économie et du management
Jean-Claude Usunier, 2013/12. Bulletin Suisse de Linguistique Appliquée, ISSN 1023-2044Numéro spécial pp. 107-120. Peer-reviewed.
[serval:BIB_2BCAFFD37F19]
« Comparative Thick Description: Articulating similarities and differences in local consumer experience »
Jean-Claude Usunier Stéphane Sbizzera, 2013/02. International Marketing Review, 30 (1) pp. 42-55. Peer-reviewed
[DOI][serval:BIB_B2E9643EBBFA]
International Negotiations
Jean-Claude Usunier, 2013. pp. 133-164 dans Jean-François Chanlat Eduardo Davel Jean-Pierre Dupuis (eds.) Cross-Cultural Management chap. 5, Routledge.
[serval:BIB_1F81A9DA4E1D]
Marketing Across Cultures
Jean-Claude Usunier, Julie Lee, 2013/01., 6ème édition478, Pearson
[serval:BIB_88F893A5B038]
Plurilinguisme et construction des savoirs sous l’angle de diverses disciplines
Berthoud A.C., Benaroyo L., Diezi J., Dubochet J., Merminod G., Papaux A., Schenk F., Usunier J.-C., Volken H., 2013. Synergies Europe8 pp. 29-51.
[serval:BIB_4CA64687031D]
2012
Corporate Branding: An Interdisciplinary Literature Review
Marc Fetscherin, Jean-Claude Usunier, 2012/05. European Journal of Marketing, 46 (5) pp. 733-753. Peer-reviewed
[serval:BIB_A634C95BD228]
Marketing International, Marchés, Cultures et Organisations
Nathalie Prime, Jean-Claude Usunier, 2012/05. 462, Pearson
[serval:BIB_A6761CF599E6]
Does the trust game measure trust?
Brülhart M., Usunier J. C., 2012/04. Economics Letters, 115 (1) pp. 20-23. Peer-reviewed.
[DOI][WoS][serval:BIB_E3372010AD33]
2011
Langue et Commerce International des Services : Un Point de Situation
Jean-Claude Usunier, 2011/12. Français & Société, 22-23 pp. 69-88. Peer-reviewed.
[serval:BIB_BF3458A49ABA]
The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study
Jean-Claude Usunier, Olivier Furrer, Amandine Perrinjaquet, 2011/12. International Journal of Cross-Cultural Management, 11 (3) pp. 279-302. Peer-reviewed.
[DOI][serval:BIB_1CD58876DA02]
International branding: Creating Global Brand Equity Through language
Jean-Claude Usunier Janet Shaner, 2011/11. pp. 5-22 dans T.C Melewar , Suraksha Gupta (eds.) Strategic International Marketing, Palgrave-Macmillan.
[serval:BIB_BDB616CED06E]
Conceptual Equivalence
Usunier Jean-Claude, 2011/09. pp. 49-50 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, Sage Publications, Londres
[serval:BIB_F04EDD188F15]
Cross-National/Cultural Comparisons
Usunier Jean-Claude, 2011/09. pp. 65-66 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications
[serval:BIB_92DA17566541]
Measurement Invariance in Multigroup Research
Usunier Jean-Claude, 2011/09. pp. 182-184 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications
[serval:BIB_E1E503F50570]
Response Styles in Cross-National Research
Usunier Jean-Claude, 2011/09. pp. 269-271 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications
[serval:BIB_907CE511FFEB]
Sampling Equivalence in Cross-National Research
Usunier Jean-Claude, 2011/09. pp. 276-278 dans Luis Moutinho et Graham Hutcheson (eds.) The Sage Dictionary of Quantitative Management Research, London: Sage Publications
[serval:BIB_CCBA23A91D31]
The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance
Usunier Jean-Claude, 2011/09. International Marketing Review, 28 (5) pp. 486-496. Peer-reviewed.
[serval:BIB_0421D53F6448]
Language as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research
Usunier Jean-Claude, 2011/07. Journal of World Business, 2011, volume 46 (3) pp. 314-319. Peer-reviewed
[DOI][serval:BIB_0A3291B7996D]
Perspectives on Responsible Marketing
Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B., 2011/06. pp. 89-102 dans Palazzo G., Wentland M. (eds.) Responsible Management Practices for the 21st Century, Paris: Pearson
[serval:BIB_667349C6E878]
Product Ethnicity
Usunier J.-C., 2011/03. pp. 176-178 dans Daniel C. Bello , David A. Griffith (eds.) Wiley International Encyclopedia of Marketing. Vol. 6, John Wiley & Sons.
[DOI][serval:BIB_2A6EBC4518A0]
2010
Un plurilinguisme pragmatique face au mythe de l’anglais lingua franca de l’enseignement supérieur
Usunier Jean-Claude, 2010/07. pp. 37-48 dans Anne-Claude Berthoud (eds.) Les Enjeux du Plurilinguisme pour la Construction et la Circulation des Savoirs, Berne: Académie Suisse des Sciences Humaines.
[serval:BIB_5E0A0D1975D4]
Book review of « Beyond Hofstede, Culture Frameworks for Global Marketing and Management », Cheryl Nata (ed.), Palgrave Macmillan, 2009.
Usunier Jean-Claude, 2010/04. International Journal of Cross-Cultural Management, 10 (1) pp. 122-124.
[serval:BIB_D5AA38E40C47]
The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites
Usunier Jean-Claude, Roulin Nicolas, 2010/04. Journal of Business Communication, 47 (2) pp. 189-227. Peer-reviewed
[serval:BIB_D2C29236211A]
Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content
Jean-Claude Usunier, Nicolas Roulin , Björn Sven Ivens, 2010/01. International Journal of Electronic Commerce, 14 (2) pp. 41-87. Peer-reviewed.
[serval:BIB_7DAFA2DC622E]
2009
AIDS and Business
Faulk S., Usunier J.-C., 2009/04. 331, Routledge / Taylor and Francis
[serval:BIB_819B41B8B745]
Marketing Across Cultures
Usunier J.-C., Lee J., 2009/01., 5th edition, Pearson
[serval:BIB_170E6E92B620]
2008
Further considerations on the relevance of country-of-origin research
Usunier J.-C., Cestre G., 2008/12. European Management Review, 5 (4) pp. 271-274. Peer-reviewed.
[serval:BIB_B436E632CF61]
« Determinants of Online vs Offline Catalogue Preference ».
Simon Françoise, Usunier Jean-Claude, 2008/05. (WP 0802) IRM Working paper, Université de Haute-Alsace, Université de Lausanne
[serval:BIB_C30A6F372C91]
La négociation internationale
Usunier J.-C., 2008. pp. 253-292 dans Eduardo Davel, Jean-Pierre Dupuis, et Jean-François Chanlat (eds.) Gestion en Contexte Interculturel, Presses de l’Université Laval.
[serval:BIB_12016D3FD691]
2007
A Test of the Quasi-Circumplex Structure of Human Values
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2007. Journal of Research in Personality, 41 (4) pp. 820-840. Peer-reviewed.
[serval:BIB_C03B548D0167]
Cognitive, Demographic, and Situational Determinants of Service Customer Preference for Personnel-in-Contact over Self-Service Technology
Simon F., Usunier J.-C., 2007. International Journal of Research in Marketing, 24 (2) pp. 163-173. Peer-reviewed
[serval:BIB_BC1F50FD0151]
Pratique de la Prévision des Ventes
Bourbonnais R., Usunier J.-C., 2007., 4ème édition, Economica
[serval:BIB_EDBF18BE8310]
Product ethnicity: Cognitive Associations between Products and Countries
Cestre G., Usunier J.-C., 2007. (0712) Working papers IRM, Université de Lausanne – HEC.
[serval:BIB_891D6D0BDC2C]
Product Ethnicity: Revisiting the Match between Products and Countries
Cestre G., Usunier J.-C., 2007. Journal of International Marketing, 15 (3) pp. 32-72. Peer-reviewed.
[serval:BIB_9E58FCC37D9B]
The Time-Styles Scale: A Review of Developments and Replications over 15 years
Usunier J.-C., Valette-Florence P., 2007. Time and Society, 16 (2/3) pp. 349-382. Peer-reviewed.
[serval:BIB_E2293CFAD898]
2006
A confirmatory approach of the circular nature of Schwartz’s Value System
Cestre G., Perrinjaquet A., Furrer O., Marguerat D., Usunier J.-C., 2006. (0601) Working papers IUMI, Université de Lausanne – HEC.
[serval:BIB_2EB085FB1E69]
A Test of the Circumplex Structure of Human Values
Perrinjaquet A., Furrer O., Usunier J.-C., Cestre G., Valette-Florence P., 2006. (0601) Working paper IUMI, Université de Lausanne – Faculté des Hautes Etudes Commerciales.
[serval:BIB_28B3166621B3]
Relevance in Business Research: The Case of Country-of-Origin Research in Marketing
Usunier J.-C., 2006. European Management Review, 3 (1) pp. 60-73. Peer-reviewed.
[serval:BIB_1039A2794921]
The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes
Kocher B., Czellar S., Usunier J.-C., 2006. pp. 274-275 dans Pechmann C., Price L. (eds.) NA-Advances in Consumer Research. Peer-reviewed, Association for Consumer Research.[serval:BIB_85CC34E8F236]
2005
Marketing Across Cultures
Usunier J.-C., Lee J., 2005., 4th edn, Pearson, Harlow
[serval:BIB_31569]
Product ethnicity: An exploratory approach
Cestre G., Usunier J.-C., 2005. (0505) Working paper IUMI, Université de Lausanne – HEC.
[serval:BIB_4FB8CE4208DB]
2004
Verified trust: Reciprocity, altruism, and noise in trust games
Brülhart M., Usunier J.-C., 2004/11. (4758) Discussion Paper, CEPR – Centre for Economic Policy Research.
[serval:BIB_31723]
Business models for music distribution after the P2P revolution
Dubosson M., Pigneur Y., Usunier J.-C., 2004. pp. 172-179 dans Proceedings of the Fourth International Conference on Web Delivering of Music (WEDELMUSIC 2004). Peer-reviewed, IEEE.
[DOI][WoS][serval:BIB_6C4ACBE87FC2]
Comment enseigner la négociation d’affaires
Usunier J.-C., 2004. Revue Française de Gestion, 153 (30) pp. 61-86. Peer-reviewed.
[serval:BIB_32075]
L’avenir: La marchandisation de l’enseignement supérieur?
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (2) pp. 107-121. Peer-reviewed.
[serval:BIB_30275]
L’étudiant est-il un consommateur d’éducation ?
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (1) pp. 113-128. Peer-reviewed.
[serval:BIB_29416]
Marchandisation, relation pédagogique et qualité de l’enseignement supérieur?
Usunier J.-C., 2004. Revue Economique et Sociale, 62 (3) pp. 107-120. Peer-reviewed.
[serval:BIB_30279]
Marketing International: Développement des Marchés et Management Interculturel
Prime N., Usunier J.-C., 2004., 2ème édition, Librairie Vuibert
[serval:BIB_30274]
2003
A comparison of trust and reciprocity between France and Germany : experimental investigation based on the investment game
Willinger M., Keser C., Lohmann C., Usunier J.-C., 2003. Journal of Economic Psychology, 24 (4) pp. 447-466. Peer-reviewed
[serval:BIB_9C32F4716661]
International Business Negotiations
Ghauri P.N., Usunier J.-C., 2003., Pergamon/Elsevier
[serval:BIB_26150]
International Business Negotiations, second edition
Usunier J.C, Ghauri Pervez N, 2003., International Business & Management.
[serval:BIB_28440]
Introduction au dossier spécial sur Management et Culture Féminine
Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 5-9. Peer-reviewed.
[serval:BIB_26153]
Marketing International: Développement des Marchés et Management Mulcticulturel
Prime N., Usunier J.-C., 2003., Vuibert.
[serval:BIB_26149]
Personifying Country of Origin Research
Nebenzahl I.D., Jaffé E.D., Usunier J.-C., 2003. Management International Review, 43 (4) pp. 383-406. Peer-reviewed.
[serval:BIB_26158]
Valeurs féminines et performances économiques : Une analyse cross-nationale
Usunier J.-C., 2003. Revue Economique et Sociale, 61 (1) pp. 33-46. Peer-reviewed.
[serval:BIB_26152]
2002
Confiance et Performance: Le couple franco-allemand au sein de l’Europe
Usunier J.-C., Roger P., 2002. pp. 227-245 dans Thomas Würtenberger et al. (eds.) Wahrnehmungs- und Betätigungsformen des Vertrauens in deutsch-französischen Vergleich, Berlin Verlag/Arno Spitz.
[serval:BIB_24343]
L’ethnicité des produits: une approche exploratoire
Usunier J.-C., 2002. Décisions Marketing, 27 pp. 35-49. Peer-reviewed.
[serval:BIB_24192]
La certification de la qualité de service selon la loi de 1994
Usunier J.-C., Durrande-Moreau A., 2002. Economies et Sociétés, série Economie et Gestion des Services (EGS), 4 (7) pp. 1167-1192. Peer-reviewed.
[serval:BIB_24193]
La certification de service selon la loi de 1994
Durrande-Moreau A., Usunier J.-C., 2002. Economies et Sociétés, série EGS, 7 (4) pp. 1167-1192.
[serval:BIB_26151]
Le pays d’origine du bien influence-t-il encore les évaluations des consommateurs ?
Usunier J.-C., 2002. Revue Française de Marketing192. Peer-reviewed.
[serval:BIB_F2B6917F2DCF]
Opportunisme et confiance dans les relations acheteur-vendeur: Une comparaison du contrat de vente français et du Kaufvertrag allemand
Usunier J.-C., Rudler E., 2002. pp. 115-134 dans Thomas Würtenberger et al. (eds.) Wahrnehmungs- und Betätigungsformen des Vertrauens in deutsch-französischen Vergleich, Berlin Verlag/Arno Spitz.
[serval:BIB_24342]
Using Linguistics for creating better international brand names
Usunier J.-C., Shaner J., 2002. Journal of Marketing Communications, 8 pp. 1-18. Peer-reviewed.
[serval:BIB_24185]
What Goals do Business Leaders Pursue? A Study in Fifteen Countries
Hofstede, G., Van Deusen, C., Mueller, C., Charles, T., Usunier, J.-C. , 2002. Journal of International Business Studies, 33 (4). Peer-reviewed
[serval:BIB_5D3BF57C8AF3]
2001
Confiance et Performance: Un essai de management comparé France-Allemagne
Usunier J.-C., 2001., Librairie Vuibert, Coll. FNEGE.
[serval:BIB_18567]
International Marketing.
Usunier JC, 2001. dans Smelser NJ Baltes P. (eds.) International Encyclopedia of the Social and Behavioral Sciences, Elsevier Science
[serval:BIB_18573]
La négociation face aux barrières du langage
Usunier J.-C., 2001. Revue Française de Gestion, 135 pp. 39-50. Peer-reviewed.
[serval:BIB_18572]
La Négociation Internationale.
Usunier JC, 2001. pp. 301-309 dans Bloch A Macquin A. (eds.) Encyclopedie de la Vente, Economica, Paris.
[serval:BIB_18348]
Le temps des Consommateurs: Le cas du téléphone portable
Usunier J.-C., 2001. Revue Française de Gestion, 132 pp. 112-118. Peer-reviewed.
[serval:BIB_18569]
Management Education in a Globalizing World: Lessons from the French Experience
Usunier J.-C., 2001. pp. 347-75 dans Management Learnings, Rajesh Kumar.
[serval:BIB_21417]
Pratique de la Prévision des Ventes
Bourbonnais R., Usunier J.-C., 2001., 3ème édition, Economica
[serval:BIB_26159]
Une comparaison franco-allemande de la confiance et de la réciprocité: Une expérimentation fondée sur le jeu de l’investissement
Usunier J.-C., 2001. Revue d’Economie Politique, 111 (1) pp. 151-172. Peer-reviewed.
[serval:BIB_18570]
2000
Confiance et Performance : Un essai de management comparé France-Allemagne
Usunier J.-C., 2000., Librairie Vuibert, coll. FNEGE.
[serval:BIB_26161]
Introduction à la Recherche en Gestion
Usunier J.-C., Earsterby-Smith M., Thorpe R., 2000., 2ème édition, Economica.
[serval:BIB_26160]
Marketing Across Cultures
Usunier J.-C., 2000., 3rd edition, Pearson Education (Prentice Hall / Financial Times).
[serval:BIB_26162]
French