Professor, University of Lausanne
Why to expand into countries which have different institutions? Why take such risk? Assuming it is worthwhile, how to enter these countries? In a recently published book chapter (Castañer & …
Expanding into institutionally different countries – a new book chapter Read MoreSince the early 1990s, there is a renewed academic interest in the notion of business complementarity, i.e. the complementarity between two or more businesses or companies (e.g. Harrison et al, …
On business complementarity Read MoreWhat drives firms to choose to develop, produce and commercialize a new product alone rather than in collaboration with another industry incumbent? We (Garrette, Castañer and Dussauge, 2009) argue that, surprisingly, past research has for …
Choosing to introduce a new product alone or in collaboration Read More